Wednesday, November 11, 2026

On Advertising and the Mass


The Liturgy, principally the Mass, is the Church's chief advertisement for Christ/God to Her own faithful and to the world, with the musical and architectural patrimony attached to it.

The new Mass has turned all of the young people away from the faith for the past sixty years. It attracts no one! Awful architecture, awful music, awful catechesis...

The Traditional Latin Mass has attracted millions to the faith throughout history, and continues to attract people of all ages in our own day. Fabulous architecture, the best music of humanity, clear teaching. It is good advertising! Why should it be opposed? Beautiful and effective advertising which successfully achieves its end should be promoted far and wide!

P.S. Notice Pope Leo XIV wore the blue vestments of The Catholic Kings' privilege in his Mass at Lujan, Argentina today. Sweet!

P.S.S. However, the music at all of the Argetinian liturgies of his visit was awful, entirely bereft of the Church's great musical patrimony: Gregorian Chant and Polyphony, which should take "pride of place" in the liturgy --Sacrosanctum Concilium, 116.


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